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Trademark law is complicated, especially now in the internet world.  It has never been more important to protect your brand.

We've been specializing in providing trademark services to small business since 2001. We know how busy you are. You don't have time to become a trademark expert - you just want to know it's being done right and at a fair price. And our goal is to provide you with the sound advice you need to succeed.


And we never forget that each individual client is unique and each individual trademark is unique. 


Our principal is Jack Smugler, who has been a lawyer for 40 years and a trademark specialist for 20 years.  ​Jack's activities, jobs and credentials include:

  Registered Trademark Agent for Canadian and U.S. trademarks
  Member of Law Society of Upper Canada since 1981
  Bachelor of Laws (LLB), University of Western Ontario
  Master of Laws (LLM), University of Ottawa
  Member, Intellectual Property Institute of Canada (IPIC)
  Mechanical Technology Diploma from the B.C. Institute of Technology (BCIT)
  Outward Bound winter course, Keremos, B.C.
  Manager, Bella Bella Shipyard (B.C.)

Jack's hobbies include reading (particularly history, cosmology and quantum physics), scuba diving, canoe camping and weight training. He also practices mindfulness.


I have always worked with words, as a writer, editor, student of literature and teacher of writing, and now as a trademark agent. My formal credentials and affiliations include:

  • Registered Trademark Agent for Canadian and U.S. trademarks

  • B.A., Carleton University (English)

  • M.A., Carleton University (Canadian Studies)

  • Certificate in Adult Education, St. Francis Xavier University

  • Member, Intellectual Property Institute of Canada (IPIC)

I continue to teach writing, focusing on mindful writing now. My passions are singing and playing guitar.



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