Trademark Searches
The main reason to do a search is to avoid infringing upon someone else’s trademark. You should also do one before applying for registration of a trademark.
There are many types of searches, including those you can do yourself on the Internet for free. First, you will have to structure the search query properly. This can be a challenge when you have to look for sound-alikes too.
Once you do have the search results, you have to filter them for ‘confusing’ trademarks or tradenames. ‘Confusion’ is a term of art in trademarks, and covers such things as field of business, channels of trade and the degree of resemblance in appearance, sound or ideas suggested by two trademarks.
